Alix

General | Nov 2014

Reviews

Alejandra Salazar
Reviewed 2014-12-01
Generationals
Alix
Polyvinyl Records, 2014

The release of album no. 4 (this one) made it pretty clear that the Generationals have successfully honed their sound and created their own distinctive musical fingerprint: these guys are in the business of producing back-to-back bouncy, shimmery, catchy pop with a classic, nostalgic feel. It’ll be fun to get this album some kind of airplay over the winter, since Alix really feels like the perfect background music for some sunny summer days.

No FCCs

**1. (3:24) Track is structured around some very catchy xylophone (?) (do-doo-do-doo-do-do-do-doo). Upbeat and happy; will leave you will be humming along for a while after.
***2. (3:25) Extremely straightforward composition: keys + strong percussion + slightly reverbed, layered vocals = the obvious single from the bunch. Deceptively simple, but one of the album’s best.
*3. (3:04) More reverb on the vocals and classic, groovy guitar work. You can definitely hear some beach-y vibes/influence here.
4. (3:34) Slower track. Lo-fi vibes—everything’s really fuzzy here. A bit sleepy, repetitive.
***5. (3:30) Fun opening/underlying guitar plucking; playful synth enters to create an 80s space-age kind of edge to the track. Two vocalists have fun harmonizing and layering each other—one of the best on the album.
6. (3:33) Darker, bass-heavy, robotic voices, sounds subtly video-game-y.
*7. (3:39) Very 80s, heavy on bass and drawn out vocals. Excellent synth-y build-up in the latter half.
8. (3:18) Low, heavy guitar and dramatic “bam-dun-bam” percussion. Chorus breaks up the moodiness by introducing some toe-tapping anthem-y power synth.
9. (3:00) Light, starry guitar strumming floats around, distant thundering percussion cuts in every once in a while. Sleepy vox.
***10. (3:53) That xylophone makes an appearance again, along with beeping/blooping synth straight off a classic video game and some booming trumpet. Nice underlying bongo (?) beat. Echoey vocals. Builds up in an anthem-y style, explodes in a way that I can only describe as “shimmery”.

Recent airplay

Gold Silver Diamond
The Fishbowl — Feb 17, 2015
Would You Want Me
Time Traveler — Feb 06, 2015
Black Lemon
Meow — Feb 05, 2015
Reading Signs
Distractions — Jan 30, 2015
Black Lemon
The Fishbowl — Jan 27, 2015

Charting

2014-12-05 — 2015-02-06
Week EndingAirplays
Feb 8 2
Feb 1 3
Jan 25 3
Jan 18 2
Jan 4 1
Dec 28 1
Dec 21 2
Dec 14 1

Track listing

1. Black Lemon
2. Gold Silver Diamond
3. Reviver
4. It Took A Minute
5. Reading Signs
6. Charlemagne
7. Welcome To The Fire
8. Heart In Two
9. Now Look At Me
10. Would You Want Me